Sony Alpha 7 IV Full-Frame Mirrorless Camera + 28-70mm Kit (Renewed) – 33MP, 4K60

Hybrid imaging for photo and video creators

The renewed Sony Alpha 7 IV blends a high‑resolution 33MP full‑frame Exmor R sensor with a next‑generation BIONZ XR processing engine, designed to empower stills and video in a single, versatile body. It’s built for creators who value flexibility, whether you’re capturing landscapes, portraits, events, or streaming live content in real time.

Stills that tell a story

Experience crisp detail, rich textures, and nuanced tonal transitions across a wide range of scenes. The sensor and processor work together to deliver color that feels natural, while the camera’s DNA supports reliable performance in everyday lighting and more challenging environments. A cinema‑grade color profile helps reproduce skin tones and mood with minimal grading, making it easier to reach a polished look directly from the camera.

• 33MP Exmor R back‑illuminated sensor for sharp, detailed images
• 8x more powerful BIONZ XR processing for speed and responsiveness
• Full‑frame, 4K video options with robust color and detail
• S‑Cinetone color for natural tones and cinematic mood

Video, streaming, and workflow

Designed with hybrid creators in mind, the camera supports advanced video formats and live streaming capabilities, enabling real‑time sharing without complicated setup. Whether you’re documenting a travel story, filming a client project, or engaging an audience live, the Alpha 7 IV offers reliable tools to enhance your workflow.

• Up to 4K/60p with 10‑bit 4:2:2 and full pixel readout in all recording formats
• 7K oversampling to 4K‑resolution for refined detail and reduced artifacts
• 7‑bit and 10‑bit color options to suit different post workflows
• Built‑in capabilities for live streaming and real‑time content sharing
• Included 28‑70mm zoom kit for flexible framing out of the box

The renewed status brings a balance of performance and value, backed by testing to ensure dependable operation. This kit is well suited for creators who want a single, capable tool that adapts from a day in the field to a refined studio setup, without compromising on image quality or color accuracy.

Real‑world use cases

From sweeping outdoor landscapes to intimate portraits, from dynamic event coverage to crisp product shoots, the Alpha 7 IV offers a holistic platform for hybrid work. Pair it with compatible lighting, audio, and accessories to tailor the setup to your specific style, knowing you have a camera capable of delivering compelling results across stills and video.